work/ Dragonfly

DRAGONFLY, the joy of cycling

Apr 8, 2022

Bringing a revolutionary perspective to the world of electric bikes.

Introduction:

This project is a testament to the commitment to redefine traditional biking experiences. With a fusion of cutting-edge technology and a keen eye for design, Dragonfly is not just presenting e-bikes; it's unveiling an entirely new era of personalized and eco-conscious urban mobility.


Tasks of this personal project:

  • User Research

  • Competitor Analysis

  • User Personas

  • User Flow Mapping

  • Wireframing

  • Visual Design

  • Interactive Prototyping

  • Accessibility Review

  • Feedback Integration


The concept

No more default and plain bikes: the market is full of bike companies with a focus on business and professionalism.

This type of bike is a second-hand sustainable e-bike that can be customized to reflect your personal style. With this e-bike, you will stand out while running errands or enjoying recreational rides in a cool and eco-friendly way.

Have fun while riding! You'll earn rewards to incentivize you to use your e-bike. Plus, you can explore other riders' routes and see who is the most active on the platform.


The values

We strive to cultivate a sense of joy and fun in our daily lives by embracing playfulness, creativity, and curiosity. Our approach is dynamic and vibrant, with the goal of encouraging more people to choose e-bikes over cars as a means of reducing gas emissions.



Crafting a unique identity

When brands provide personalized experiences, 80% of users are more likely to buy something. Epsilon’s Digital Transformation study, 2020.

In the realm of electric bikes, Dragonfly stands out as a symbol of innovation and personalization.Dragonfly isn’t just about wheels; it's about expressing individuality. I see each Dragonfly e-bike as a work of art waiting to be shaped. The joy of reinvention is handed over to riders, making every journey a unique expression of their personality and style.


Seamless connectivity for effortless rides

Navigating through the intricacies of user-centric design, the Dragonfly mobile app becomes the bridge between rider and bike. As a student immersed in the tech realm, I've woven features like real-time data and personalized route suggestions to ensure that every ride is not just electric but also intuitive. It’s about making the biking experience effortless and connected.


Eco-Friendly Adventure

For me sustainability is more than a buzzword; it's a mission. As a student committed to a greener future, Dragonfly e-bikes are crafted with eco-friendly materials. The project invites riders to be part of a community that not only embraces sustainable choices but thrives on them. It's not just about moving; it's about moving responsibly.


Continual Innovation for Future Rides

Dragonfly embraces the spirit of continual innovation. We actively seek feedback from riders, integrating their insights to enhance the Dragonfly experience. The project is a dynamic journey into the future of urban mobility, where each ride is an opportunity for reinvention and where the Dragonfly e-bike becomes a companion in the pursuit of sustainable and personalized adventures.


Connect with me

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© emilyzembo

Connect with me

Get in touch

emilyzembo@gmail.com

© emilyzembo